Q: What drew you to Social House’s mission and culture?
Honestly, it was the energy. Everyone I met truly believed in what Social House is building—and in each other. I’ve worked at big corporations and scrappy startups, all of which talked a lot about mission and culture. And while the intentions were good, it didn’t always feel real. But at Social House, it does feel real. You can see it in the way people show up, support each other, and take pride in their work. That kind of genuine connection and shared purpose is rare—and it’s what made me want to be a part of it.
Q: What’s a piece of advice that has guided your professional journey?
“Don’t be perfect, just be done.” I credit Lauren Graham for that one—and as a perfectionist, it hasn’t always been the easiest advice to take. But it’s a powerful reminder. You can tweak and refine endlessly, always thinking there’s room to make something better. But there comes a point where more is just more. Confidence in your decisions and in the effort you’ve put in is what really matters. Finish it, trust yourself, and move on.
Q: In your opinion, what makes a brand truly unforgettable today?
It all comes down to storytelling. The brands that stay with us are the ones that make us feel something—whether it’s joy, nostalgia, inspiration, or even a sense of belonging. We’re wired for stories; it’s how we make sense of the world. But great storytelling is also about knowing when to listen. The most memorable brands understand their audience on a deeper level. They show up with purpose, speak with empathy, and create consistent moments of connection that build trust over time. That’s what makes a brand unforgettable—not just what they sell, but how they make people feel.
Q: What's one trend in communications you're excited to see evolve this year?
Podcasts! We saw at SXSW that audio is becoming a powerful tool for engagement—and most brands haven’t even scratched the surface. Right now, video-led podcasts are driving the fastest growth in the industry. For brands, this shift isn’t just about where people listen—it’s about where they watch, engage, and buy. Video podcasts unlock deeper storytelling, immersive brand integration, and entirely new advertising models that go far beyond the traditional audio spot.
Q: What’s one fun fact about you that might surprise us?
Long before my career in PR and Marketing, I was performing at theme parks, bringing characters like Marilyn Monroe, Wonder Woman, and Daphne from Scooby-Doo to life. I spent my days in full costume, dancing through parades, posing for photos, and at one point even towering over crowds on stilts. It was an unexpected but unforgettable chapter that taught me a lot about presence, audience connection, and how to tell a story without saying a word. Turns out, those skills still come in handy.