Case Study
January 23, 2024


Today, we're excited to share with you the unparalleled success of Social House's content creation efforts at the iconic South Coast Plaza. As the West Coast's premier shopping destination, South Coast Plaza has always been synonymous with luxury, and Social House has played a pivotal role in elevating its online presence to new heights.

A Glimpse into the Opulence of South Coast Plaza:For over 55 years, South Coast Plaza has been redefining the luxury shopping experience. With more than 280 renowned boutiques and critically acclaimed restaurants, this international shopping destination stands at the center of a vibrant business, arts, and residential district. From world-famous brands like Louis Vuitton, Gucci, and Hermès to emerging favorites like The Webster and Balenciaga, South Coast Plaza offers an unparalleled collection of top retailers.

Nestled within a short distance of the world's most magnificent beaches and vacation resorts, South Coast Plaza provides a unique blend of extraordinary boutiques, upscale amenities, and personalized shopping services. It's not just a shopping destination; it's an immersive experience. Have you been yet?

Social House's Impactful Strategy:At Social House, we take pride in our ability to translate the opulence of South Coast Plaza into compelling digital content. Leveraging our creator network, we've crafted videos that resonate with the audience, providing an insider's view into the world of luxury and fashion at SCP.

Our collaboration with SCP has resulted in remarkable results thus far:

- SCP Influencer Instagram Videos average - 40,000 views
- Staggering 117% increase in views to SCP's Instagram feed, doubling their average video views.
- These numbers, based on December stats, highlight the success of our content strategy in captivating and engaging the audience.

Top Performing Content:

Let's dive into some of the top-performing content that Social House has brought to life for South Coast Plaza:

Traci - 360,000 Views - LINK
Traci's Reel takes you on a journey through one of South Coast Plaza's newest restaurants, offering traditional Mexican cuisine. Traci's insider look into the menu and aesthetic garnered over 350,000 impressions, making it SCP's highest-performing video in November.

Rachel - 61,600 Views - LINK
Rachel's video captures the enchanting holiday setup at South Coast Plaza. With a "POV" style, Rachel brings the audience into the glorious holiday decor, adding a cheerful touch that resulted in the third highest-performing video of November.

Azia - 48,300 Views - LINK
Azia's video takes us on a luxury shopping spree at South Coast Plaza's high-end jewelry hot spots. From Gaff to Roger Dubuis, Cartier, and Chopard, Azia's video showcases her shopping experience, offering valuable suggestions for New Years gifts. With 48K+ views, it stands among the highest-performing videos in our collaboration with SCP.

Social House's commitment to delivering captivating and immersive content has significantly contributed to South Coast Plaza's online success. As we celebrate the synergy between luxury and digital storytelling, we invite you to join us in exploring the extraordinary world of South Coast Plaza through our lens.

Stay tuned for more exciting collaborations and exclusive content. Thank you for being part of the Social House community. Get in touch with us!