One year ago, Instagram Live exploded onto the platform allowing anyone and everyone to broadcast to audiences. This month, Instagram rolled out a new feature called ‘Rooms’, allowing up to 4 people to go live at once.
“This was maybe the number one feature request when the pandemic hit last spring,” said Adam Mosseri, Head of Instagram, during one of the first Instagram Room sessions, with Lonnie Marts IIV, Ling.KT and Young Ezee. The new format will continue to support badges, Live Shopping and fundraisers.
Rooms launches on the heels of Twitter Spaces and the global launch of Clubhouse, an audio-only chat app where members can join rooms.