A new chapter in DMK’s global story brings legacy, science, and storytelling together to ignite cross-generational relevance.
LOS ANGELES, CA – July 10, 2025 — Social House, Inc.®, the award-winning Digital Growth Agency known for transforming brands into cultural market leaders, today announced a strategic partnership with DMK Skincare®, the globally respected professional skincare company founded by Danné Montague-King. The collaboration marks a transformative moment for DMK as it steps into the spotlight, with a bold vision to expand its U.S. presence and rewrite the narrative around clinical skincare.
Despite more than four decades of clinical success and a loyal global following—particularly in Australia—DMK remains one of the best-kept secrets in the U.S. beauty landscape. Through this partnership, Social House will help the brand shift from professional insider favorite to mainstream authority.
“DMK has quietly built one of the most internationally respected brands in professional skincare, trusted by professionals, and grounded in decades of clinical research,” said Norel Mancuso, Co-founder and CEO of Social House, Inc. “This partnership is about flipping the script. It’s about giving DMK the recognition it deserves, at a scale that matches its impact.”
Rooted in its four-step concept; Remove, Rebuild, Protect and Maintain®, DMK’s approach to skincare is science-backed, clinic-based, and designed for long-term skin health. With a robust product line, a thriving professional community, and a deeply effective treatment philosophy, DMK offers more than skin revision—it offers transformation.
Historically focused on professionals and med-spas, DMK is now making a strategic shift to reach the consumer directly. The goal? To spark demand from the ground up—encouraging individuals to ask for DMK by name at their local estheticians and clinics. This partnership will help translate decades of trust and efficacy into culturally resonant digital storytelling and engagement.
“There are no secret formulas, no special techniques from abroad and no miracle scientific breakthroughs that alleviate all skin conditions, including aging,” said Danné Montague-King, founder of DMK Skincare. “With Social House, we’ve found a partner who understands both the science and the soul behind our brand—and knows how to translate that into cultural momentum.”
Social House will lead a brand storytelling and cultural positioning strategy designed to help DMK connect with multi-generational audiences across digital platforms. With a consumer-first mindset, the collaboration will reframe DMK’s story for a broader audience while preserving the clinical credibility that has defined the brand for decades.
Education remains central to DMK’s mission. Through national conferences, a best-in-class education team, and a growing network of clinics, the brand continues to empower professionals and consumers alike. This partnership will help bridge the gap between expert knowledge and everyday skincare awareness—delivering high-impact content that informs, inspires, and converts.
“They’ve done the hard work. Now it’s time the world saw it,” added Mancuso. “This is more than a campaign—it’s a cultural awakening for a brand that has earned its place in the spotlight.”
As the beauty industry evolves to prioritize transparency, efficacy, and long-term wellness, DMK and Social House are positioned to lead the way—transforming professional skincare into a movement consumers can see, feel, and trust.
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