Instagram is testing a new "Invite" button on Stories to make it easier to invite friends to events and parties with the ability to RSVP right from the app. For users, this will be a great way to send a reminder to friends in partnership with the "Close Friends" feature. For brands, it's an easy way to let followers know of a large launch or partnership.
We’re excited to see this feature roll out and move one step closer to event planning on Instagram.
Sr. Account Strategist