We’re excited to welcome Anthony Avendaño to SOCIAL HOUSE, INC.® as our new Junior AI Engineer, joining the agency’s innovation studio, Division 4.
Anthony brings with him a future-facing mindset shaped by hands-on research and a deep curiosity about how technology can solve real human problems. His work spans artificial intelligence, natural language processing, and machine learning, with a consistent focus on creating tools that make complex systems more accessible and meaningful.
At Social House, Anthony will play a pivotal role in developing the Human Media Index, our proprietary AI framework designed to measure emotional resonance, cultural relevance, and real-time content performance. This initiative is not just about redefining metrics, but about helping brands understand what truly connects with audiences in a constantly shifting landscape.
What sets Anthony apart is not only his technical expertise, but also his purpose-driven approach. He believes the most impactful technology is built with empathy and intention, and that AI should bring people closer to what matters, not further away.
We are thrilled to have him help shape what’s next. Welcome to the House, Anthony.