Case Study
April 12, 2023

NEW WORK: Half Magic Launch Campaign

Make Every Day Magical.

Half Magic Beauty, born from the #EuphoriaMakeUp movement, exemplifies unique, eye-catching, bright, glittery looks. Through Euphoria’s anything but average style, Donni Davy, the brand’s founder and Euphoria makeup guru, brought the bold, the colorful, and the avant-garde to the forefront of the beauty industry. With the launch of Half Magic’s latest collection, Magic Nudes, the brand sought to broaden their community base by introducing an assortment of neutral shadows and shimmers for everyday magical looks.

Enlisted by Half Magic, Social House went to work creating a brand awareness campaign around the Magic Nudes launch with the goal of reaching new audience segments who play it a bit safer with their makeup looks, while also remaining steadfast to Half Magic's current fantastical consumers and heart of the brand. Pulling inspiration from Donni’s love of tarot, our campaign video and photography assets blurred the lines between natural and the supernatural by creating a mystical world that encouraged our audience to unlock their most powerful and magical selves using the many dimensions of the Magic Nudes makeup collection.

Because whatever your style, Half Magic is your magic wand to do as you wish. Be you, but magical.