August 12, 2020

Snapchat to Add Music Clips to Snaps

With the recent release of Instagram Reels and the success of TikTok, Snapchat is reportedly working on a new way to share music within Snaps.

This new feature will allow users to add songs to their snaps, during, or after the capture. When different music clips are added to a Snap, the viewers can swipe up to view the album art, song title, and name of the artist. Plus, they will be able to sync the song up with their favorite streaming platform which gives a direct link back to the artists' presence.

This is a first for social apps as you can share songs via Spotify on Instagram but the direct swipe up is not available.

We are excited to see how this plays out.