Pinterest has launched a new feature where brands and influencers will curate pins that will appear at the top of your feed called Shopping Spotlights.
In a statement from Pinterest:
"Today, we’re excited to introduce an entirely new feature called 'Shopping Spotlights' which bring the expert recommendations of influential fashion and home tastemakers, as well as publishers, directly to you. In addition to editors’ picks, you'll be able to easily shop curated ideas based on current Pinterest trends. With the feel of a personal stylist, and the look of an editorial magazine, shopping the latest trends as well as product picks of your favorite influencers and magazines has never been easier."
Pinterest is looking at this as a mall replacement of some kind, by being able to shop trends that are curated by your favorite tastemakers, all in one place.