December 13, 2019

oVertone Case Study

Don’t be afraid of change. Award-winning hair color brand, oVertone Haircare Inc, gives anyone the power to transform their hair color at home and as often as they want.

This year, they came to Social House to help launch two of their biggest products of 2019. Our team played an integral role leading up to the launch of oVertone 'Naturals' and 'Purple for Brown Hair' campaigns by conceptualizing, producing and executing dozens of custom content pieces to help increase brand awareness, product education, and purchase intent.

Ensuring that storytelling was stitched throughout, these two major launches resonated both with oVertone’s existing personas and new audiences. The results were vibrant both on and off-screen with high-quality videos and still imagery to share their messaging.

Check out the video here!