June 18, 2020

Instagram Doubles Up Stories Feed

It’s no surprise that people enjoy Instagram Stories. Stories are quick, easy to watch (and flip through), and now will be available to some users as a double story feed. Instagram is testing out this new display of showing 8 stories at a time to select users as a way to improve your Instagram experience.

Depending on the user feedback, this may become the standard format of how Stories will be showcased. With the increase of Story usage and views, users are questioning whether Instagram will shift from a focus on in-feed content to Stories content which will play a big role in how brands and individuals approach Instagram as a whole.

Given this update, it's important to watch how other updates to Instagram Stories rollout and how it affects their posting strategy.


-Bori Surh
Senior Project Manager