July 29, 2020

Instagram Takes on TikTok with the Launch of 'Reels'

Instagram has confirmed that it will be releasing it’s TikTok look-a-like feature ‘Reels’ within the next month.

Much like Instagram Stories, Reels, has been built into Instagram itself. It will enable Instagram users to create 15-second, looping video clips, set to music that will have a section within the Explore tab and have a dedicated space on user’s profiles, much like IGTV.

This is exciting for brands to be able to share the ever-popular TikTok style videos on a platform where they already have a following.

You can read more about the new feature here:

We will be following this launch closely and this is an imperative time to start working this new feature into your social strategy for the upcoming months.

Looking for the best ways to strategically create content for Reels and beyond? Sign up for a free Social House Society 20 minute consultation HERE: