August 12, 2020

Facebook Adds New Sponsored Post Options For Groups

Groups on Facebook are some of the platform's most engaged forums. While you can currently run ads in a Group feed, Facebook's looking to add another potential revenue pathway specifically for group admins. New sponsored posts within groups are an extension of Facebook's existing suite of Branded Content Tools and will include a similar 'Paid Partnership' tag to signify funded posts.

In a statement from Facebook:

"Facebook has built monetization tools across different surfaces to help individuals and organizations generate reliable revenue that's sustainable over time, and we're excited to launch a set of tools that will enable communities, specifically, for the first time, to meaningfully monetize their engaged group audience by partnering with brands to create 'branded' posts".

We are looking forward to this feature and will be following this update very closely.