July 29, 2020

TikTok to Start a Creator Fund

Earlier this week, TikTok announced a program to begin compensating prominent creators on their platform.

In a statement from TikTok:

"To further support our creators, we're launching the TikTok Creator Fund to encourage those who dream of using their voices and creativity to spark inspirational careers. The US fund will start with $200 million to help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content. The fund will be distributed over the coming year and is expected to grow over that time."

This comes with a lot of backlash as some of their biggest creators were going to different apps to monetize their content. Plus, with the nature of the app being short-form content, this may cause some issues as many apps have found issues with this in the past.

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