Snapchat hopes to gain more advertisers by simplifying the ad creation process into 3 easy steps. This will simplify the process and make it easier for brands to post to the platform as well as target the correct audiences. They will also provide templates based on the top Snap ad formats.
The new system will be referred to as Instant Create the 3 steps are outlined below:
STEP 1: Select your objective and ad goal
STEP 2: Enter your business website you want to direct traffic to
STEP 3: Design your ad using Snapchat templates.
Finalize your target, budget, duration, location and then hit publish!
For more information, find the full article and diagrams in the link below.
Creative Content Director