Background
Bota Box has become a staple for wine drinkers who value great taste, sustainability and ease. Inspired by the traditional Spanish bota wine pouch, the brand is built around an easygoing, bring-it-anywhere philosophy supported by lightweight packaging supported by shatterproof, lightweight packaging that offers a lighter environmental impacts compared to glass bottles. Bota Box sits within Delicato Family Wines, one of America’s leading family-owned wineries with more than a century of winemaking heritage, which gives the brand both credibility and the freedom to lean into a more modern, real-life personality.
Over the past year, Social House and Bota Box have partnered closely to translate that real-life spirit into a modern, culturally fluent presence across social.
Strategic Approach
The partnership began with a shared belief that wine is deeply connected to culture and everyday moments. Rather than reinvent the brand, both teams focused on elevating what makes Bota Box beloved: great taste, exceptional value, and a format designed for real life. Approachability, portability and low-waste design remained core to the strategy, but always in service of delivering a quality wine experience that feels accessible and worth coming back to.
The strategy centered on relatable storytelling that reflects the way people actually enjoy Bota, blending evergreen narratives with human cultural moments and leaning into the brand’s natural place in travel, hosting and outdoor lifestyles. Together, these elements reinforced Bota Box’s position as a wine people choose not just for convenience, but because it consistently delivers on taste and value.
Influencer collaborations added another layer to this system, bringing the brand into real homes, real events and real routines. Paid media then built scale by amplifying the strongest creative and meeting consumers where they spend their time. Together, these efforts created a connected ecosystem where organic, creator and paid media worked in harmony and became a cohesive expression of the brand.
Creative Philosophy
Creatively, the work focused on making Bota Box feel as effortless online as it is to bring along in real life. Social House and Bota built a world full of spontaneous plans, group hangs, road trips, beach days and cozy nights in. These scenes allowed Bota’s environmentally-friendly packaging to shine naturally, reinforcing a less-waste advantage without pulling the storytelling out of its warm, lifestyle-led tone.
By grounding every choice in culture and lived experience, the brand developed a recognizable voice and a visual identity that feels relaxed, fun and ready for anything.
Impact
This approach drove meaningful growth across every part of the social ecosystem. Highlights include:
- 1 million Instagram views driven by organic content
- 150,000 TikTok views in the brand’s first months on the platform
- 20 million paid impressions