- What’s your non-negotiable morning ritual?
I always wash my face - I usually shower in the morning but when I don’t, I will still wash my face
- What’s one paid media hill you’ll die on every time?
Marketers will always need audience insights from media efforts, so we have to work around the black boxes of data gatekeeping
- The best piece of advice you’ve actually followed?
Don’t take yourself too seriously
- What’s a moment at Social House that made you stop and think, “this is working”?
More recently, the challenge and excitement of building an AI-powered technology from the ground up
- What’s something you’ve changed your mind about as a leader?
The ability to see other perspectives means you should always be able to flex on decisions, when it makes sense
- If your job had a warning label, what would it say?
Objects in mirror are closer than they appear
- What’s a rule in paid media you’ve broken that made things better?
Don’t go broad (despite what the platforms say)
- How is AI actually changing the way you approach media right now?
It is placing more focus on creative/content insights, which means we have to produce for testing and scale
- What’s your most unhinged productivity habit that actually works?
Look at my bank account
10. What’s a random obsession you have right now?
Apple Cider Vinegar gummies