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Social House, Inc. is up for two Shorty Awards this year – Best Small Agency and Best in Fashion, Beauty and Luxury. The award ceremony will take place in NYC in April and will be live streamed on the ShortyAwards.com website to a global audience. The Shorty Awards honor the best of social media, recognizing the people and organizations producing content on Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social web.

In an effort to continually enhance the ad experience for users, this past week Facebook announced it would begin showing a ‘relevance score’. The relevance score is calculated based on users’ positive and negative feedback to an ad. Interactions considered to be positive feedback to an ad will vary but may include indicators such as clicks, conversions or video views. Negative feedback includes actions like hiding or reporting an ad. Based on feedback, ads are ranked on a scale of 1 to 10, with a 10 indicating the highest relevance.

Thank you for subscribing to our blog. It is a great honor for me to announce the relaunch of our website as we approach the 4 year mark in our agency’s history. Social House, Inc. was founded with the intent to bridge the creative communication gap between brands and their consumers. We operate as a boutique agency with a crystal clear vision to consistently deliver excellence to our clients. Our blog will follow the same principle by delivering only relevant information that you need to know to stay socially savvy in this ever evolving category that we lovingly call, Interactive Media. Thank you.