Virtue Labs
Virtue Labs is a revolutionary hair care brand with a very special ingredient, Alpha Keratin 60ku®. This breakthrough ingredient is a proprietary hair-healing protein clinically proven to transform hair into its healthiest version in as few as five uses. The brand approached Social House, Inc. to create content for their launch campaign to introduce their newest and most innovative product, Colorkick. When conceptualizing the content for this campaign, we thought it most important to showcase the professional product being used by real life, top-tier Colorist. Based on this idea came the concept, ‘Beyond Color’.
We commissioned the artistic insights and stories of three top colorists, each with their own motivations to bring their client’s color to it’s full potential. We asked them to share the importance that color plays in their life and why ColorKick by Virtue Labs helps ensure the health of their clients hair. We knew that hair color is a coveted process that takes tremendous patience from both the client and the colorist but the end results make it all worth the wait. We created multiple pieces of video content that were distributed to both Professional Colorists and the brand’s social media audience alike.