Schwarzkopf approached Social House to bring a heartbeat to their Professional product line in a way that would resonate with the hair colorist community. Despite their professional audience, the brand wanted to infuse humanity, relatability, and emotion with their line of products and drive engagement across their social media channels.
When targeting professional audiences, it’s easy to sell them products without feeling the need to tell human stories. But in doing so, the community you build feels less connected to you—and by extension, less loyal.
We needed to connect with hair care professionals and colorists in a way that spoke their language, that made them feel truly seen and understood, and that conveyed truth.