PRS Guitars
For more than 40 years, PRS Guitars has earned deep loyalty through craftsmanship, innovation, and artistry. The next opportunity was to translate that legacy into measurable digital growth. PRS needed to reach new audiences, generate demand for its direct to consumer accessories business, and modernize performance marketing without diluting the premium positioning that makes the brand distinctive.
Social House built a full funnel paid media engine across Meta, Google, and Reddit. We transformed existing brand and artist assets into content designed for each platform, then structured campaigns to expand awareness, reconnect with high intent audiences, and convert new customers. Continuous testing identified the combinations of audience, message, format, and channel driving the strongest performance. What began as a focused engagement grew into a broader strategic partnership and a repeatable system for scaling demand.
1M+ ORGANIC VIDEO VIEWS
Organic content drove more than 1 million video views, 66,000 engagements, and a 6.5% engagement rate per post.
400K+ WEBSITE VISITS
Full funnel campaigns turned attention into qualified traffic for the direct to consumer business.
3x+ ROAS
Direct to consumer campaigns produced measurable return without compromising premium positioning.
