Campaign Strategy

The Challenge

Half Magic Beauty sought to unveil their latest creation, the Magic Nudes collection, in a way that would captivate audiences and showcase the transformative power and versatility of the products. However, they faced the challenge of crafting a launch campaign that not only resonated deeply with consumers but also reflected the brand's ethos of empowerment and inclusivity.

The Solution

Turning to Social House, Inc. for assistance, Half Magic Beauty found a partner committed to creating a campaign that would transcend traditional beauty narratives. Social House, Inc. understood the importance of weaving a compelling narrative that would resonate on a deeper level while highlighting the brilliance of the Magic Nudes line.

In conceptualizing the campaign, Social House, Inc. sought to showcase the transformative magic of makeup as a tool for empowerment and self-expression. They crafted a storyline that celebrated diversity, featuring individuals from all walks of life who found confidence through makeup.

The campaign spanned various platforms, from captivating video vignettes to striking print advertisements, ensuring maximum impact and reach. Through strategic partnerships with influencers who embodied Half Magic Beauty's spirit, Social House, Inc. amplified the brand's message and fostered meaningful connections with consumers worldwide.

Ultimately, the launch campaign for the Magic Nudes collection became a celebration of individuality, creativity, and the transformative power of makeup. Together, Half Magic Beauty and Social House, Inc. set the stage for a new era of beauty—one where every individual could feel seen, heard, and empowered to shine their brightest.


Conversions saw a remarkable increase of 206% compared to the previous month, showcasing a significant growth trajectory and demonstrating the effectiveness of our strategies in driving consumer engagement and ultimately leading to higher conversion rates.



The campaign videos garnered over 34K organic video views, indicating a strong resonance with the audience and underscoring the effectiveness of our content strategy in attracting and engaging viewers without paid promotion.


Reach experienced a substantial increase of 125% compared to the prior month, highlighting the significant expansion of our audience and the effectiveness of our outreach efforts in connecting with more individuals and driving brand visibility.