Green Dot Bank
So, you’re a SAAS bank. That means you have to be boring and strictly informational, right? Wrong!
When we worked with the 20-year-old, FDIC insured bank, Green Dot Bank, finding a fun & exciting brand voice for an otherwise serious institution was the challenge we faced when we were tasked with creating a 360 social and digital approach for the launch of the Unlimited Cash Back Debit Card.
Using the signature Social House TriVision approach, we built a strategic hashtag campaign that spanned organic content, paid media, and influencer marketing. Dubbed #WorthSavingFor, the campaign used cute graphics, GIFs and videos, and engaging meme formats to spread awareness for the new debit card. To get the most impact from the campaign, we knew we had to appeal to the audience’s sense of humor—especially millennials just starting to get serious about saving.
By the end of the 6-month campaign, the launch was Green Dot Bank’s most successful to date.
Increased Brand Awareness
20K+ new followers on Instagram, and over 15.4 million impressions.
An Active Community
Over 85K website clicks, over 915K cumulative social media engagements, and collaboration with nearly 100 diverse influencers.