DAXXIFY
DAXXIFY is a peptide formulated neuromodulator in a category crowded with familiar names and clinically dense messaging. The brand needed to make its science easier to understand, build credibility, and create a more modern and desirable presence across social. Every piece of content also had to work within a highly considered healthcare environment while giving consumers clear reasons to recognize and remember the brand.
Social House built a performance informed content system across Instagram, TikTok, and Facebook. We translated clinical concepts into direct, visual storytelling through before and after creative, provider perspectives, simplified education, and clear brand cues. Original and repurposed assets allowed the program to scale efficiently, while platform native formats improved relevance. Reporting revealed which combinations of speed, clarity, and brand recognition produced the strongest response, creating a cycle of continuous optimization.
+331% INSTAGRAM VIEWS
Clearer visual storytelling drove a substantial year over year increase in views.
23.7M TIKTOK VIEWS
Platform native creative expanded visibility and accelerated discovery.
+782% TIKTOK FOLLOWERS
Follower growth surged as total engagements rose 112% and Instagram followers grew 54% year over year.
