Bota Box
Bota Box had built a loyal following around quality wine, strong value, and packaging designed for real life. The opportunity was to translate that easygoing spirit into a distinctive social presence that could connect with modern wine drinkers, reinforce the brand's place in everyday occasions, and bring its portability and lower-waste format to life without losing sight of taste.
Social House and Bota Box built a connected social ecosystem around the moments where the brand naturally belongs. Relatable storytelling captured the way people actually enjoy Bota, blending evergreen narratives with timely cultural moments across travel, hosting, outdoor lifestyles, group gatherings, and nights at home. Influencer collaborations brought the brand into real homes, events, and routines, while paid media amplified the strongest creative to reach consumers at scale. Together, organic, creator, and paid media became a cohesive expression of Bota Box, reinforcing its position as a wine people choose not only for convenience, but because it consistently delivers on taste, value, and a format designed for real life.
1M+ IMPRESSIONS
The launch generated more than 1 million organic video views and strong engagement.
22M+ PAID IMPRESSIONS
Paid media generated more than 22 million impressions and $591,000 in purchase intent value.
5.2x ROAS
The campaign delivered a 5.2x return on ad spend, turning increased visibility and engagement into measurable business impact.
