BELLA+CANVAS
BELLA+CANVAS helped set the standard for premium apparel basics through its focus on fit, feel, fabrication, and consistency. The brand needed a social presence with the same level of distinction. The challenge was to deepen affinity across creators, decorators, and consumers while connecting product craftsmanship to culture. Major moments such as Coachella also needed to create value beyond the event itself.
Social House developed an always on social strategy centered on product storytelling, cultural relevance, and content shaped for each platform. We brought craftsmanship and product innovation forward through original content, repurposed assets, creator partnerships, and seasonal narratives. For the BELLA+CANVAS Coachella 2026 activation, we turned the live moment into a wider content ecosystem that extended reach before, during, and after the event. Paid media amplified the strongest creative, while reporting guided optimization.
4.4M+ IMPRESSIONS
The program expanded visibility across an increasingly connected social ecosystem.
930K+ VIDEO VIEWS
Video storytelling generated more than 24,000 engagements.
1,441% FACEBOOK IMPRESSIONS
Impressions also grew 554% on TikTok and 111% on Instagram.
