Beautycounter was doing amazing things within the beauty industry as one of the most innovative clean beauty brands out there—but the challenge was educating social media audiences with a notoriously short attention span. The brand came to Social House to ideate a content series designed to put product education at the forefront, while inspiring audiences to genuinely want to learn more. The core tenet of our education needed to be: clean beauty is not just about appealing to personal responsibility, but understanding the potential to combine ethical practices with innovation, and achieve high performing results that can be felt in your day to day life.
That’s a lot of context that we needed to fit into bite-sized social media pieces. But we had a plan.