ALTERNA
Aligned with the Henkel group's array of beauty brands, Alterna partnered with Social House, Inc. to craft a compelling brand narrative, with a particular focus on social media. Despite its 25-year presence in the market, Alterna struggled to distinguish itself in an oversaturated landscape and sought to connect with fresh, diverse audiences.
Social House, Inc. delved deep into potential audience segments, leveraging creativity to foster synergy between untapped demographics and the brand's messaging across various media channels. By expanding psychographic interests and capitalizing on retail keywords and activities, we orchestrated a significant surge in traffic to retail platforms, simultaneously educating consumers about Alterna's all-natural, vegan, and organic hair care product ranges.
Our exploration encompassed diverse audience niches spanning beauty, lifestyle, shopping, health, and fashion segments. Tailoring creative content and messaging addressed specific hair care needs while positioning the brand as an integral part of consumers' daily routines.
TARGETED REACH:
Through meticulously honed targeting strategies, we reached over 50 million potential new customers, expanding our brand's reach and visibility.
EXCEEDING BENCHMARKS:
By aligning messaging with both specific hair care solutions and consumers’ everyday lives, we reached over 50 million potential new customers, generating 144 million impressions, 4.4 million clicks, and 4 million completed video views. This performance translated to an exceptional $0.16 CPC and a 4% CTR—both significantly above industry benchmarks—proving the power of precision targeting combined with resonant, audience-centric storytelling.