Global Strategy Campaign
7UP came to Social House with the opportunity to launch a global initiative centered around Sip Up Summer. As their partner, we brought this campaign to life by creating on-brand content that was unique and localized to markets around the world with their own specific cultures.
In some parts of the world, summer might still be too cold for shorts and flip flops—so we created a GIF showcasing how you might enjoy a cold, refreshing 7UP… while under a heat lamp in your living room.
Or, maybe it’s too hot where you live, so you’ve packed up your van to travel somewhere cooler, with a chilled 7UP in hand.
Our goal was to paint this picture through the medium of social media, in order to best digitally amplify Sip Up Summer, which the brand had invested in through new packaging and traditional advertising.