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Do you ever ask yourself, how did they do that? Instagram is constantly adding new features that allow you to take your stories game to the next level. Recently, they released some of stories best kept secrets that will help you create meaningful but creative brand stories.

Instagram is about to make a major move into e-commerce (even better than the shopping feature currently in place). Given that more than “25 million businesses already have Instagram accounts, and 2 million of them are advertisers”, it’s no surprise that Instagram wants to streamline the shopping process, and ultimately expand opportunities for revenue.

This week, YouTuber Marlena Stell disrupted the beauty industry with an exposing video – amplified by Makeup artist Kevin James Bennett on Instagram – about an ugly side of influencer marketing: brands paying for negative reviews of their competitors.

“My kid could do better” is a phrase uttered often when viewing anything creative. Graphic design, and any form of art, is subject to scrutiny from those that are not professionally creative. Case in point: Burberry’s new logo designed by Peter Saville. Responsible for numerous Joy division covers and Calvin Klein’s rebranding, the rebranding generated a wave of criticism for its simplicity. A few days ago Hedi Slimane dropped the accent mark in CELINE and sent brand loyalists into a tailspin. Slimane is no stranger to logo controversy – remember when he dropped the YVES in YVES SAINT LAURENT?

Augmented Reality (AR) is quickly becoming one of the hottest trends, giving brands an innovative way to connect with customers and increase engagement. But do you know how to use it for your brand?

Facebook is paying attention to the growing number of business trying to capture attention across a crowded newsfeed. They are redefining business pages to be more of a marketing destination for users, with the addition of a few new features.

Think about this: Nearly 70% of all US adults are active on social media. Now more than ever, it is crucial that businesses understand what retarget marketing is and how to use if effectively. Retargeting is: Def – A form of targeting online advertising to reach people who have already visited a website or are already in a database as a lead or customer. Retargeting ads reach people based on their previous internet actions.

Shopaholics, rejoice! Instagram has introduced a new shopping bag feature on Instagram Stories for advertisers to utilize during the holiday season. This allows brands to add an e-commerce shopping bag within their Instagram story, enabling users to click on a specific image to view product information, pricing information and a link to purchase.

Summer 2018 has brought a record number of Instagram updates, tools and features for users. From adding music to Instagram Stories to video conferencing in direct messages, these innovations build in-app functionality and user efficiency for business and personal accounts.

Schwarzkopf Professional’s BLONDME, is a more than a just a hair color system. BLONDME is a connector, a conduit which evokes emotion with superior and multi-faceted results. It’s a product by definition but a catalyst by nature. Schwarzkopf Professional asked Social House to devise a campaign that would speak to hairstylists and their client’s in a meaningful and inspirational way.

In an ever-changing advertising landscape, social media marketers face a consistent challenge: how to both reach intended social audiences on a consistent basis and measure ROI against brand objectives.

After more than a decade of working with major companies around the world, we know how to make social media easier to handle for your business. We’ve compiled the 5 essential tools you should be using to improve your business and keep your social media streamlined.

Nike launched a new store that is first-of-its-kind— a data-backed, data-sourced shopping experience. “Nike by Melrose” is built for the specific clientele of Melrose Avenue in Los Angeles; it was crafted with the people in mind, getting valuable intel from data on the community’s spending habits and retail affinities to tailor the service and product line in-store.

Experiential marketing is an opportunity for brands to connect with their consumers on an emotional and sensorial level. It allows brands to build meaningful awareness and consumer loyalty, especially when the experience is rooted in social media. According to the Event Marketing Institute’s study, 74% of consumers have a better opinion about a brand after an experiential marketing event. In addition, 98% of users feel more inclined to purchase after attending an activation.

Whether you realize it or not your customer is already doing your job for you. Everyday users across all platforms are creating content with your product and sharing it online. It’s a living, breathing jackpot for incredible and authentic marketing. The nature of social media is ever evolving and to be able to keep up marketers are forced into spending hours sourcing thousands of images that might already be irrelevant by the time they are actually posted.

Fashion is always evolving and every year we get a sneak peak into the creative genius of the most renowned designers. Put on runaways to inspire us and remind us that fashion is there to show the world our best selves, our uniqueness and our supreme individuality. The right outfit can change your whole perspective on the day and then all of a sudden you have the winning idea at work or were brave enough to ask for the promotion you wanted. We see the world how we present ourselves so be inspired by the trail blazers in Paris right now who are showing us that art is everywhere, even on our feet.