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We all know that social media can have drastic effects on voter turnout and sometimes even sway public opinion. A new report was released by Facebook and Twitter that has said that thousands and thousands of accounts that were tied to Iran and Russia were banned from their platforms right before the 2018 midterms.

LinkedIn just announced some exciting news: they’re launching live video. This feature will be launched in beta in the US, by invite only and will be released to the public soon.

Join us as we go live next Wednesday, February 20th at 2:30 pm, PST on Facebook with Beautycounter. We will be joined with Beautycounter’s Founder and CEO, Gregg Renfrew, and VP of Public Relations, Meaghan Curcio, as they complete the ‘Flawless in Five’ challenge. It will be a fun one.

Stories are growing 15x faster than feed-based sharing. They are quickly becoming the number one way users interact with Instagram and the app has taken notice.

This week Pinterest widely rolled out a search feature that allows its users to filter results by skin tone. Using machine learning, the filter only appears for certain beauty searches, displaying a pop-up menu of skin tone palettes. The company began testing this search tool last year to help users fine-tune their search results and ultimately bring relevant beauty tips, makeup and hair advice to all women, regardless of their skin tone.

There are 7.7 billion people in the world and roughly a third of them use social media (2.7B). So when the biggest social media messaging platforms are talking about a potential integration it is BIG news. Last week, news broke that Facebook is reportedly considering a merger of its three messaging platforms – WhatsApp, Instagram, and Facebook Messenger. This would allow users of the app to send messages between networks to make communication easier. Between Facebook Messenger and Whatsapp, they handle 60 billion messages per day. WOW.

The egg. If you have been on the internet in the past two weeks you will know exactly which egg we are talking about. Who knew that a month into 2019 we would be on a first name basis with an egg, but here we are.

In the last couple of weeks, there were two massively popular documentaries released on the infamous Fyre Fest. If you don’t know what Fyre Fest is, it was the brainchild of dicey entrepreneur Billy McFarland with the support of influencers and marketing from the social-centric Jerry Media. You have probably already heard about the cheese sandwiches and the disaster relief tents, but we want to look at how social media played a part of its success, and ultimately it’s demise.

Depression affected roughly 3 million teens in the US. In 2017, 13% of them were 12-17 year old. That’s up from the 8% in 2010. For the most part people suffering from depression tend to not receive help in real time, but rather when they are close to hitting rock bottom or when they are in complete crisis and it’s too late.

We’ve learned that a huge trend in social media for 2019 is championing change. Businesses now see more reward than risk in aligning themselves with political and social issues. Sprout Social did a study and found two key things about social media activism: people want to hear from brands and people want brands to use their powerful platforms. Now, how to best utilize them for your business.

Let’s call it Instavism. Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. With over $180 billion spent on US advertising last year, the average American is exposed to over an hour of TV commercials, and as many as 5,000 ads every day. The advertising we’re constantly consuming paints a picture of society, thus shaping how we view ourselves and what many aspire to. So how does Instavism play a role in traditional media?

Social Media has changed the world, we all know this. It has changed the way we interact with friends, family, acquaintances, and the brands we love (even the brands we don’t). We have instant connectivity to everyone, and it has dramatically affected the way we view political issues and politicians.

Beautycounter’s company mission is to get safer, clean beauty products into the hands of everyone and we’re working with Beautycounter to make sure this happens. We would like to invite you to tune into our monthly Facebook and Instagram Lives with Beautycounter. Each month, we work with Chief Artistic Officer, Christy Coleman, as she teaches global audiences life changing tips and tricks in makeup application.

At Social House, we celebrate women every day and this Saturday, January 19th, we will be marching for the 3rd annual Women’s March in LA. Every year at the Women’s March, we stand together with the City of Los Angeles to create transformative social change.

With the start of a New Year comes resolutions and time for making changes. Pinterest predicted 2019’s top trends (based off of re-pins) and even though we will be keeping around the ones we are obsessed with from 2018, we can’t wait to try these this year.

We already know that social media is constantly changing. Algorithms have defined content distribution and we must keep track of these social media updates in order to stay innovative. Although there isn’t an absolute way to know what will happen in the digital space in 2019, below are some predictions of where the future of social media will take us this year.